I recently embarked on a SEO trip to improve my company's website (http://buy-sports.co.uk) rankings.

Find some of my experiences below:

 

I have had this site http://buy-sports.co.uk up and running since Feb 2006. It took quite a long while since the site was launch for googlebot to index the site and start serving up pages in searches.

 

I found out my product pages were not being Ranked by google's PageRank because the urls were mostly dynamic. To overcome this challenge, I used url rewritting as explained by 

Scott Mitchell on MSDN to convert my dynamic urls into more search engine friendly static urls. The search engines as is typical with them would not drop the old dynamic urls.

 

I subsequently used a technique introduced by Erv of Ewal.Net which facilitates 301 redirects with .Net where you don't have access to the web server (ie. site is hosted remotely). With this technique I did a permanent redirect on all my pages, directing them from the old dynamic url to the new static SE friendly urls. MSN and Yahoo responded quite well. I lost most of the old urls over a period and then after about 2 weeks, the site index in theses two SE started growing.

 

Google on the other hand continued dropping pages from the index until finally there was no page. I have tried to contact google but have had no meaningful reply.

 

Anyone out there experienced similar ? Anyway of telling what is going on ?